Business owners wanting to succeed online know the game-changing importance of e-Commerce and SEO. These are the two giants of digital marketing that can generate tons of traffic, high conversions, and push the business to a broader audience.
The end goal is to dominate the search engine results page. Most of the listings we see on SERPs are a combination of e-Commerce, SEO, and even SEM. Often, we interchange e-Commerce with SEO. While the two can be similar at first glance, e-Commerce and SEO follow different sets of rules.
What does your business need? Find out below as we dissect the relationship between e-Commerce and SEO in SERPs.
Benefits of e-Commerce
e-Commerce works best for businesses that sell products online. e-Commerce platforms make our products more accessible, simplify the buyers’ entire purchasing process, and reduce costs. It’s a broad term that covers shopping ads on search engines, open marketplaces, and e-commerce platforms such as Shopify.
e-Commerce is also much more aggressive when it comes to sales. While people would go on search engines to find out more information, read reviews, and be entertained, they go to e-Commerce sites to shop for products. While e-Commerce can also provide reviews for potential buyers to read, its primary role is to drive sales effectively and efficiently. It plays on different rules than SEO since people go to e-Commerce sites with higher transactional intent.
Advantages of SEO
SEO shows listings according to the keywords that internet users type in on search engines. Popular search engines such as Google employ hundreds of algorithms to rank listings according to relevance, quality, and content. The listings appearing on the first page always meet the user intent. The more people that click on our listings, the more relevant it would seem for that specific keyword in Google’s eyes. This prompts the search engine to bump our content even higher.
SEO is not specific to listings, either. Our brands can show up on SERPs in the form of social media accounts, reviews, knowledge graphs, blog posts, and other types of content. With SEO, we need to consider thousands of things. Which keywords can we optimize towards so we can show up on the first page? Is the content we generate relevant to these keywords and the target audience? Does our website provide a good user experience? Have we leveraged on local listings?
The best thing about SEO? It’s free. Unlike paid ads, we don’t have to pay a single cent for ranking high on SERPs. With White Hat SEO strategies, we can build a strong foundation for our brand’s online presence. Having a solid SEO strategy guarantees to scale our businesses, grow our audiences, and widen our reach over time. We can develop a positive brand reputation through SEO and gain people’s trust.
What Does the Business Need?
Each business has unique goals. In crafting our marketing strategy and optimizing campaigns, we use these goals as our direction. We use tactics that align with our business goals.
It’s necessary to understand the primary business objective first. What are the pain points we want to address? Once we have laid out the foundations, we can build our strategy by ensuring each platform we use answers a specific pain point and can help us meet our objectives. We can track results in real-time to gauge the effectiveness of our strategies.
SEO and e-Commerce are great marketing channels to use. However, we should be aware of being strategic when using these to ensure we aren’t just firing randomly. You don’t want the bullets to be spraying everywhere. You want them to hit the bullseye.
